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FAQ for Event promoters

Home :: Promote Events :: FAQ for Event promoters

FAQ for Event Promoters

If you have a question that is not answered here please Contact us

What is Regional Events Live?

Who uses Regional Events Live?

Why would I use Regional Events Live?

What are your statistics?

What do these statistics mean?

My event isn't until next year can I list my event now?

I'm already using print, tv and radio - why would I list on the internet?


What is Regional Events Live?

The goal of Regional Events Live is to help people find and promote any type of event or activity happening in Regional NSW with a click of the mouse, all in one easy to use location.

A lot of people are sick and tired of getting inundated with information, emails and advertising messages that just get deleted most of the time.  We help people solve the time-consuming and frustrating task of searching endless sites finding information.

Regional Events Live is helping people find information they are after.. and it's working.. They are staying and searching our website for an average of 8.45 minutes.  That's a lot when you think that it takes just 6 seconds to interest or lose someones attention.

People love the site, it's easy to use and easy to advertise and find information.  It means that they aren't getting inundated with all this information from various groups and organisations.  They just get the one email that tells them what's going on in their area's of interest.

We also support other website content and Your Event Promotions by sharing your event information with the Event Scroller tool.  Read about that here.

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Who uses Regional Events Live?

Regional Events Live is being used by all types of organisations to promote their event from

  • Sporting and community organisations
  • Festival organisers
  • Local and regional councils including visitor information centres and neighbourhood centres
  • Event management companies.
  • Major business and financial banking organisations
  • and many, many more.

    View some Testimonials here.

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    Why would I use Regional Events Live?

    Our Event Listing Packages are unique and with our on-line promotions and partner media publications we connect you to a more focused and influential audience.

    People who are using the site to search for events are here because they are looking for something to do to spend their valuable time and money on.  They are not just random readers, they are focused on finding out about events and as a result are emotionally involved and highly motivated. 

    Review our below statistics that clearly outline how Regional Events Live is working and with an information distribution of 8,500 per week.. why wouldn't you?

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    What are your statistics?

    There are a few statistics that can help you assess the success of a listing with Regional Events Live.  The italic comments are to provide you with a guage of how this compares.

    Website:
    Using 12 months of data for 2008/2009 we present you with average monthly statistics:

    • 274,776 hits made to the site per month
    • 8,503 Distict Visits per month
    • Visitors are staying an average of 8.45 minutes!
    • They are viewing an average of 4.26 pages per visit
    • Spending an average of 2.13 minutes per page
    • 21,484 web pages have been viewed per month
    • an average of 531 event information files are being requested for download

    Direct Targeted Marketing:
    Again, we have used an average over 31 weeks to provide you with campaign statistics

    • Direct Marketing (Events Calendar Newsletters) have a read rate of 41% with
    • a click-thru rate of 23%

    to compare how these statistics measure up see below

    In addition to this, we have an information distribution of 8,500 per week in Regional NSW including Print and Web content (syndicated data - to read about this click here)

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    What do these statistics mean?

    To give you some idea about how our statistics compare and what this means we provide the following:

    Open and click-through rates, the most commonly used and benchmarked email marketing metrics, provide marketers with a quick and reasonably accurate snapshot of how an email message performed.  The click-through rate measures how effective our email message was in motivating recipients who opened it, to then click a link (i.e. your event!) 

    The just released 'Australia's sixth Email Marketing Metrics Report'  first quarter 2009  is the most current and valid that we could provide you with for Australia.  We have also specifically extracted information on the Entertainment/Advertising/Media segment which is the more relevant for our industry.  To be fair, we have also included some general statistics from the US & Europe to give you a broader understanding.

    As you can see below, Regional Events Live is outperforming the statistics on all levels.

    Open Rate Click-Thru

    1. Australia's sixth Email Marketing
    Metrics Report to 2009 Vision6.com.au
    (specifically using the Entertainment
    Advertising Statistics)

    21.61% 4.44%

    2. Australia's sixth Email Marketing
    Metrics Report to 2009 Vision6.com.au
    (Average General Statistics)

     

    23.22%

     

    4.59%

     

    3. EmailLabs.com
    (US & Europe) General Statstics here.
    Specifically Entertainment is around 11.8%

     

    25.9%

     

    8%

     

    4. Aweber.com
    (US & Europe) General Statstics here.
    29.7% 10.5%

     

    5. Regional Events Live.com.au

     

    41%

     

    23%

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    My event isn't until next year can I list my event now?

    Yes, please do!   We have a free Claim the Date listing set up just for this reason.  Other people are starting to look at when to organize their event for next year and there is nothing worse than having events clash so the earlier you list the event the better!
    Click here to list your event now.

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    I'm already using print, tv and radio - why would I list on the internet?

    People use the internet to search for specific information.  They are focused and motivated to find something that interests them - even if they are just websurfing!

    There is more time spent on the internet than there is reading, listening and watching more traditional marketing media. 

    Our listing packages are so reasonable why would you not!

    There is a lot of facts that support the reason for including paid on-line advertising to support the other methods you are currently using.

    All ages of people are regularly using the internet.

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